What is SEO? | Now learn Full SEO
SEO (Search Engine Optimization): This is an SEO tutorial in blog.
In this SEO Tutorial in blog post, I have given you a full overview of SEO in,
with the help of which you can know and learn SEO is very well.
Along with this, we have told
here some of the most important SEO optimization techniques, which will help
you a lot in SEO optimization. If you want to learn SEO seriously, then
definitely read this blog post completely.
What is SEO?
learn SEO in English Search
Engine Optimization (SEO) is a practice to optimize any website or blog.
With the help of SEO, we rank any
website or blog post in Search Engine. Due to which we get a lot of Targeted
Organic Traffic in our website.
We can say SEO meaning in English
or SEO in other words that SEO is to rank any website or blog without Paid
Marketing.
Types Of SEO.
We generally divide SEO into 3
parts, which is the following.
- On Page SEO
- Off Page SEO
- Local SEO
The biggest benefit of SEO is
that if you rank any particular keyword in the SERP, and it gets ranked in the
search result. So you keep getting Search Traffic every month from that
keyword.
Before knowing SEO well, it is
important to know what is Search Engine and how it works for SEO.
How Search Engines Work:
Search Engine is a web-based tool, with the help of which we search the World Wide Web data. There are some popular search engines like Google, Yahoo, Safari and Bing. These search engines are inbuilt inside a browser, which searches data with the help of Internet.
Whenever you search in a Query
Search Engine, whatever Boots (Spider) of the Search Engine are there. He takes
your query and goes to the search engine's server. Where all the data is
stored. Which we call Indexing.
Boots from that index brings to
you the Appropriate Result of your Query. This means that whatever search
result shows you in SERP (Search Engine Result Page), that work can be
completed with the help of Search Engine.
How Google determines the best result:
The search engine that provides
us the results, it scans it many "hundreds of billions" times so that
it can be the best result for any user.
Basically Google ranks any
website or page on the basis of 3 Criteria. as written below…
Relevancy:
Whenever you search in a Query
Search Engine, you see that you always get Specific and Relevant Result.
For example, if we take cake
recipe as a keyword, then you will never see the result of any bike. We see
that 64 Million Relevant Result are visible here, which is related to Cake
Recipe.
Search Engine always shows
related results only, so Relivency is very important. To rank any website or
blog.
Authority:
Authority simply means how is the
credibility of your website, whether the content in your website is accurate
and trustworthy or not.
So the question arises that how
does the Search Engine Authority Decide.
For that let me show you by
taking an example…
You must be seeing in the image
that there are 2 results showing in the SERP, one has 85 backlinks. While
others have only 10 backlinks.
So the authority that is there,
it verries on backlinks and internal links. How many backlinks your website has
got, and how much people trust your website.
Usefulness:
Usefulness simply means, even if
your content is relevant or your authority is good, but if your content is not
useful, then your blog will not be able to find a place on the first page of
Google Search Engine.
This means that if you want to
rank on the first page of Google, then it is very important for your website or
blog to be useful along with the authority, authority.
I hope you have understood what
is Search Engine, and how it works.
Let us now know how SEO works:
Now you know how Search Engine
works. Now we know how Learn SEO works?
The main work of SEO is to rank
any website, webpage, or blog in the search engine.
These Search Engines can be any
Google, Yahoo, Bing, or Safari. Every search engine has its own different
algorithm, with the help of which these search engines rank any website,
webpage or blog.
Google has about 200+ Ranking Factors. Some of which I have noted down the most important…
- Referring domains
- Organic click-through-rate
- Domain authority
- Mobile usability
- Dwell time
- Total number of backlinks
- Content quality
- On-page SEO
When people hear about Learn SEO,
the first thing that comes to them is Google SEO, which we are going to know in
great detail here today.
So let us know one by one how the
types of SEO work and what happens
in them.
1. Onpage SEO
The beginning of SEO starts with
OnPage. Therefore, first of all, we would have talked about Onpage SEO.
Whatever optimization work we do
inside any website, which is visible, we call it OnPage SEO. for example…
i.
Content Optimization(Image, Text, Video, Podcast
link, etc.)
ii.
Keyword Research
iii.
Competitor Analysis Etc…
Best Practices for OnPage SEO
If you want to learn well in On
Page SEO, then you have to follow all the steps mentioned below correctly.
So let's know what are those
steps?
We are going to tell you 11
OnPage SEO Technique here which is very important for your Onpage SEO.
i.
Use SEO
Friendly URL Structure:
To use SEO Friendly URL
Structure, the length of your blog or website URL should be within 56
characters. Yo’r
focus keyword should be in the URL.
ii. Optimize Your On-Page Title:
Yes, the title of any blog should
be well optimized, in that you can use words that generate emotional, power and
curiosity. Most important of all, it is very important to have your focus
keyword in the title. And the title length should not exceed 56 characters.
iii.
Meta
Description:
Meta Description has a lot of
importance in any webpage or blog. You can also use LSI Keyword along with
Primary Keyword in Meta Description. Meta Description should be the summary of
your post, whose length you can do from 120 to 156.
iv.
SEO
Optimized Paragraph:
Paragraph optimization has a lot
of importance in OnPage Optimization, so we should always write SEO Optimized
Paragraph. For that you should keep the length of your paragraph Maximum 100
Words.
Sentence that the ideal length
should not be more than 20 words. And the paragraph should not be more than 150
words.
v.
Use
Optimized Images:
Always use Well Optimize image in
Website or Blog. And try that you must put Alt Text in the image. It is correct
to place the position of the first image after the first paragraph of the blog.
vi.
Use
Embedded YouTube Video In Your Blog:
The best way to increase the wall
time of any website is to embed a video on your website. You can embed this
video after the first paragraph. You can put more than one video in a blog
post.
vii.
Use
Infographic:
You must put at least one
infographic in your webpage or website. With this, the value of your blog post
increases significantly. And the chances of your content being shared increases
a lot.
viii.
Use
Podcast:
Podcast is the best way to bring
traffic to any blog at this time and increase Dwell time.
Podcast is a kind of audio file
that you can put in your blog. In this podcast you can record your entire blog
by speaking. By putting that Recorded Audio in any Podcast Website, you can put
its Code or Link in your website.
Internal Link Building:
Internal Link Building is very
important for OnPage Optimization.
What
is Internal Link Building?
If your website has more than one
page or blog and you link it among themselves, then it is called Internal Link
Building.
You should always link a page
with High PA (Page Authority) in your blog. You can do 2 or 3 Internal Link
Building in your blog.
x.
Use
Outbound Linking:
You must also use some outbound
links in your webpage or blog, Chahiye you must be thinking…
What is Outbound Link?
This Outbound Link is the link
that works to take you from one website to another.
Why should we use Outbound Link?
xi.
Keyword
Density:
How many times have you used
Focus Keyword in any blog post, and how many times you should use this practice
is called Keyword Density.
There is no fix number to use
this Keyword Density but you can use Keyword between 0.8 to 2.0 in your blog
post.
There are many other techniques
in OnPage optimization that you can use.
After OnPage Optimization, now we
come to Off Page Optimization
We use Outbound Link because it
works to provide Extra Valuable Content to your Reader. Along with this, it
also helps you in Link Exchange.
2. Off Page SEO optimization:
Whatever work we do for our
website outside the website comes under Off Page Optimization. Off page
optimization is mostly used for link building.
So let's know about the 10 Most
Important Off Page Optimization Technique.
i.
Submit
Your Website In Search Engine:-
You can submit your website to
the webmaster of all the search engines, what happens is that in whichever
search engine you submit the website, whenever you have a new blog published,
it will help you to index it.
ii.
Guest
Posting:-
At this time Guest Posting is the
best Technique if you want Quality Backlinks for your website.
What you have to do for this, you
have to post your blog post in any other website with your website or any of
your blog post link from where you get backlinks.
iii.
Directory
Submission:-
In this Directory Submission, you submit the
link or URL of your website to the Directory Submission website.
There are many types of Directory
Submission in which you can submit your website according to your Niche.
A directory is divided into many
subdirectories. You can get High-Class Dofollow Backlinks from Directory
Submission.
iv.
Use Luv
Commenting:-
This Luv Commenting is a kind of
Commenting Technique. With the help of which you can create Dofollow Backlinks
by commenting.
In these Luv Commenting Website,
your comments are approved instantly. This can be a very good technique for
you.
v. Social Media Share & Link Generation:-
By using Social Media Share plugin, anyone can share your website or blog in any social media platform. You can generate a lot of social links from this.
vi. Forum Posting:-
Forum Posting Site is the site
where we post our questions. And can answer the questions of others.
On that answer, we can give a
link to our website or blog. Which will work as backlinks for your website.
vii.
Infographic
Submission:-
Infographic Submission Site is
the website where we can submit our Infographic with a link to our website.
There are also many websites that
can only share the link of your infographic from where you can get high quality
backlinks.
viii.
Podcast
Submission:-
In the Podcast Submission site,
you can generate backlinks from your podcast by submitting it.
ix.
Bookmarking:-
In the Bookmarking site, you can
bookmark your website or blog's link. And you can also share use, due to which
you will get backlinks and traffic will also get a lot in your website.
3. Local SEO:-
If you want to understand Local
SEO, then I will help you. In Local SEO, we optimize our website for a
particular Locality or Targeted Location.
For example, we take Google My
Business, GMB is our very best example for any Local SEO.
GMB is a product of Google
itself, with the help of which you can apply your presenc to the Internet.
GMB is very important for any
small and big business, by using the advanced feature of Google My Business,
you can do a lot of Traffic Increase in your website.
So let us know about some special techniques of Local SEO.
Local SEO Techniques
There are many techniques in
Local SEO, out of which I will tell you about some important ones here.
Citation Site Submission:-
We know these Citations by many
other names, such as NAP Creation Local Citation, etc.
This Citation Submission Site is
such a site in which we list our website or business.
To do your listing in any
Citation Site, you have to have NAP N=Name, A=Address P=Phone Number, these 3
things.
Local SEO Business Listing:-
Local SEO Business Listing is
also like Citation, but in addition to NAP, a lot of information is sought.
Conclusion:-
For any successful SEO and higher
ranking, you need to optimize all these SEO. SEO is a
time taking & long process.
To maintain your ranking in SERP,
you should keep updating your content or website from time to time.
If you liked this blog, then you can suggest about it by commenting. And at the same time you can comment and tell in which topic of SEO. you want information.
Thanks.
0 Comments